North Travena is a travel and ride-booking platform designed to make transportation across Gilgit-Baltistan and Chitral easier and more accessible. The mobile app allows users to request private rides, book shared seats, compare driver offers, and explore available vehicles. IdeoMetriX's app design focuses on a simple booking journey, clear fare information, accessible ride options, and a user-friendly interface that helps travellers make informed decisions. The design brings essential travel features together to provide a convenient and organized booking experience.

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"North Travena is a travel and ride-booking platform designed to make transportation across Gilgit-Baltistan and Chitral easier and more accessible. The mobile app allows users to request private rides, book shared seats, compare driver offers, and explore available vehicles. IdeoMetriX's app design focuses on a simple booking journey, clear fare information, accessible ride options, and a user-friendly interface that helps travellers make informed decisions. The design brings essential travel features together to provide a convenient and organized booking experience."
Travellers in northern Pakistan may face difficulties finding reliable transportation, comparing fares, arranging shared rides, and accessing clear information about drivers and vehicles. The challenge was to design a mobile experience that makes ride selection straightforward while improving transparency, convenience, and confidence throughout the booking process.
IdeoMetriX designed a user-focused travel app experience that simplifies the journey from selecting a pickup and destination to choosing a suitable ride. The interface presents driver offers, vehicle details, ratings, estimated fares, and booking information in an organized layout. The design also supports different travel needs through private rides, shared seats, and vehicle hire options. Features such as location tracking, trip updates, and safety-related controls help create a more informed and convenient travel experience.


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